IMARC Group, a leading market research company, has released a report titled “Feminine Hygiene Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028“. According to the report, The global feminine hygiene products market size reached US$ 26.5 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 35.5 Billion by 2028, exhibiting a growth rate (CAGR) of 4.93% during 2023-2028.
Feminine hygiene products are personal care products comprising sanitary napkins, towels, tampons, menstrual cups, panty liners, internal cleaners, and disposable razors. They assist in preventing infections and removing body odors and facilitating vaginal health. Apart from this, they help women participate in sports, swimming, and other outdoor activities by preventing leakages during mensuration.
Feminine Hygiene Products Market Trends and Drivers:
Poor sanitation of genital areas may lead to temporary infections and severe conditions like infertility. In addition, the rising awareness about genital health and increasing menstrual literacy among women represent one of the key factors positively influencing the market. In line with this, initiatives undertaken by global organizations like WHO and the United Nations Children’s Fund (UNICEF) on menstrual hygiene management (MHM) for educating women and adolescent girls about the adequate access of water, sanitation, and hygiene facilities is bolstering the market growth. Apart from this, due to rising environmental concerns, key market players are introducing organic sanitary napkin variants with high absorption capability, which is creating a favorable market outlook. Some of the other factors like inflating disposable incomes, rising standards of living, and the easy availability of feminine hygiene products through various online and offline distribution channels are stimulating the growth of the market.
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