Period Pants
As women’s lives become busier and more active, they are looking for feminine hygiene products that provide both convenience and comfort. New options to meet these consumer needs are becoming a market trend. Disposable and reusable period pants are gaining popularity worldwide.
This innovative product design was first launched in China and has now been rolled out to various mature markets around the world. Period pants are designed with a similar look and feel to regular panties. Many designs include absorbent cores made of materials like fluff pulp and superabsorbent polymers that can hold the menstrual flow of 1-2 tampons. Period pants contain a leak-proof layer and a moisture barrier for comfort, and are usually used on low-flow days, but can also be used as a backup on heavy-flow days.
Your consumers value a product that fits well and moves next to their body while maintaining privacy. During the day, period pants can be used as regular underwear without attracting attention. At night, consumers can sleep peacefully without the worry of changing pads or tampons. The use of period pants can also reduce or even eliminate the risk of side leakage, the worry of blood staining bedding or clothing, and the annoyance of wearing bulky sanitary napkins. They come in handy on long flights, business meetings and other situations where it is difficult to accommodate a woman’s needs.
Disposable period pants can bring you the opportunity for business growth, consumer loyalty, and ultimately increased profitability. This is a market trend that needs to be watched, and it is becoming more and more apparent. Some of our clients are already investing in retail-ready period pants, which are being advertised with increasing frequency on TV and social media platforms.
