Wet wipes
According to statistics, the market size of wet wipes will reach 15 billion US dollars in 2023. In the global wet wipes market, my country’s wet wipes market accounts for more than 70%, showing a continuous and rapid growth trend. The good market prospects have attracted more and more companies to participate in the competition.
The development and growth of the wet wipes industry not only attracts local enterprises, but also attracts the entry and expansion of many well-known international brands. This situation has intensified market competition, and companies need to use various means to improve brand awareness and product quality in order to win more market share in the fierce competition.
With the upgrading of household consumption concepts, consumers’ demand for wet wipes is also increasing. In recent years, the consumer groups in Wenzhou have continued to expand. In addition to families with children, they also include Including more young people, middle-aged people and old people. Different consumer groups have different needs for wet wipes, and companies need to accurately target the target group and launch products that meet their needs. Meet the diverse needs of consumers.
