incontinence products
When it comes to diapers, many people first think of baby diapers, but few people pay attention to adult incontinence products.
Indeed, the adult incontinence products industry is rarely mentioned among the many overseas markets. Perhaps many people think that babies are the main force in using diapers, but what cannot be ignored is that adults have a growing demand for incontinence products such as diapers.
Global Market
Adult incontinence products mainly include adult diapers, adult pull-up pants, adult diapers and nursing pads.
According to the latest report released by IMARC Group, in 2021, the global market size of adult incontinence products will be about 16.7 billion US dollars. From 2022 to 2027, the market size of this industry will grow at a compound annual growth rate of 7.5%.
Furthermore, according to Technavio’s latest market report, the global adult diaper market size is expected to grow by USD 4.75 billion between 2021 and 2026, accelerating at a CAGR of 5.89%.
The above data show that the global adult incontinence product market has great potential in the future, which is mainly related to factors such as the global aging trend, changes in women’s concepts, and consumption upgrades.
aging trend
The elderly group is the main audience for adult incontinence products. According to a report released by Report linker, about 400 million people in the world face incontinence problems every year, accounting for 4% to 5% of the total global population. Compared with the younger generation, people over 65 years old have a relatively high risk of urinary incontinence . According to data released by the US Centers for Disease Control and Prevention, 50.9% of the elderly over the age of 65 in the United States suffer from incontinence.
With the rapid growth of the global aging population, the adult incontinence product industry will grow rapidly. The incontinence or mobility of the elderly due to diseases, physical decline and other reasons will create a huge market demand for adult incontinence products. At the same time, this also determines that adult incontinence products are an industry with long-term stable growth, high repurchase rate, and strong brand stickiness.
